As Co-Founder and Creative Director of NOW Media, Divya Maben shapes the studio’s creative direction with an exacting eye and an instinct for design that defines brands. She brings clarity to the process of brand building, ensuring every identity the studio creates is distinctive, intelligent, and enduring.
Her perspective has been shaped by a life and education across continents. A graduate of Kodaikanal International School, she went on to earn a degree in Economics in Canada and an MBA in International Management in the United Kingdom, where she also studied styling in London. During her time there, she worked with global fashion brand Abercrombie & Fitch, gaining insight into the discipline of brand presentation. She later spent time with Zomato in Dubai, engaging closely with the hospitality and dining sector.
Before establishing NOW Media, Divya built an independent styling and creative direction practice and was among the early voices in India’s content creation space. This vantage point at the intersection of design, culture, and communication informs her work today, where creative vision is matched with strategic intent.
For Divya, design is a language of influence. Every element, from the broad strokes of a visual identity to the smallest brand detail, is considered for its ability to create connection, evoke emotion, and encourage a more conscious engagement with the world. Under her leadership, NOW Media continues to craft brands that are contemporary in relevance and timeless in appeal.
