Divesh Kotekar runs the business side of NOW Media. Growth, operations, client partnerships.
He came to agency life through an unusual route. He spent time at HP, where he picked up how large-scale processes hold together. Then Swiggy during its hypergrowth phase, where he watched teams get built and rebuilt at speed, and learned what operational discipline looks like when a company is growing faster than it can plan for. Then Cultfit, where the problem was different again: how does a consumer brand stay consistent as it expands rapidly across locations?
Most business leaders at agencies come from sales or from creative. Divesh comes from operations. He thinks in systems, leads through relationships, and has a clear-eyed view that an agency's real product isn't the work alone. It's reliability. The work earns trust. Reliability keeps it.
At NOW, his job is to find the right clients and protect the right fit. He evaluates every potential engagement for whether NOW can genuinely add value, whether the timelines and expectations are realistic, whether the client's ambition matches what the studio is built to deliver.. He sits between the client's world and the agency's world and makes sure neither is guessing about the other.
Beyond client fit, he oversees hiring, team performance, and internal process design.
