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Kura - A Connected Food & Beverage Experience
Food and Beverage Bangalore
A strategy‑led creative studio building brand identity systems, websites, content, and AI automation, as one connected stack for founders.




































































Brand strategy, positioning, identity systems, naming, voice and tone. We build brand systems from positioning down, not the logo up. Outputs: strategic positioning, identity system, voice guide, rollout plan.
Typical engagement ₹5L to ₹25L ($6K to $30K USD) View serviceMarketing sites and bespoke web applications, built fast. Attribution and analytics wired in from day one. Performance and SEO baked in. Stack: Astro / Next.js / Sanity / Vercel.
Typical engagement ₹6L to ₹20L ($7K to $25K USD) View serviceFounder dashboards, CRM automation, multi-outlet reporting, and AI products designed to be cited by LLMs. We have shipped two of our own, Brandauditor.ai (first ChatGPT citation in 2 days) and the operations command center we run NOW Media on.
Typical engagement ₹5L to ₹30L ($6K to $40K USD) View servicePhotography, video, motion graphics, and AI product imagery for brands that need to keep showing up. We plan, shoot, edit, animate, and scale content across social, web, ads, launches, and sales.
Typical engagement Scoped to the brief View serviceNOW Media is a brand of Bleep Design Private Limited. Under the same parent company, we have shipped two products, one publicly available and acquiring users entirely from LLM citations, one currently running our operations and coming soon to market.
Started as our internal name-check tool. Shipped publicly when other founders kept hitting the same problem, checking domain, social, trademark, and search availability for a new brand name.
The platform we run NOW Media on. CRM, scope builder, project tracker, multi-currency invoicing, Indian-FY revenue targets, Claude-powered AI assistants. Replaces a 6-tool stack.
Short, opinionated pieces from the studio team on what's shifting in branding, AI search, and the businesses building in Bangalore.
A branding brief is not a description of the design you want. It is the document that makes the decision criteria explicit before anyone falls in love with anything, and it is the single biggest predictor of whether the engagement goes well. This is what a real brief contains section by section, the four briefs that reliably fail, how to hand over references without art directing, why naming your budget band helps you, how to give feedback that moves work forward, and a checklist you can copy.
Read
How to brand a gym or boutique fitness studio in India: positioning, identity, coach-ready guidelines, and when to rebrand before branch two.
Read
A style guide is written for designers. A franchise brand manual is written for a partner who spent their own money on your outlet and wants to run a Diwali offer this weekend. Different reader, different document. This is what franchise and multi outlet brand guidelines have to contain: the locked list and the flexible list, the local marketing rules, the asset request path, the approval workflow with a response time, the audit cadence, and the contractual hooks that make any of it enforceable.
ReadThrough our research and Discovery Blueprint methodology, we arrive at a strategic position for your brand in a crowded market.
The visual and verbal language is consistent across online and offline brand experiences.
Has a system that can be easily scaled and used by different stakeholders, vendors, and even AI tools with ease.
Choose your services, see an approximate project budget, then book a scope review with our team
I'm really impressed with the work NOW does. You don't get to see many people who are not only good people but also impeccably amazing at what they do.
A mini-documentary series where the founders and operators we've worked with talk about the brief, the build, and what shipped on the other side.
NOW Media is a Bangalore-based creative studio founded in 2019 by Nithin Koshy and Divya Maben. The studio is a brand of Bleep Design Private Limited and builds brand identity systems, websites, content systems, and AI automation as one connected stack, working with founders and leadership teams across India, the Middle East, and worldwide.
Three things. First, every engagement starts with the Discovery Blueprint, a proprietary AI-augmented brand intake that becomes the single source of truth for the whole team. Second, the full stack of brand, website, AI automation, and content is built in-house by one team rather than outsourced across silos. Third, every client gets a custom dashboard tracking timelines, files, approvals, invoices, and resources.
NOW Media was founded by Nithin Koshy and Divya Maben in 2019. Nithin's background spans Yahoo, Microsoft (managing close to $5M monthly ad spend for AT&T, Ford, GM, GAP, IHG, and Yum Brands), and AA Hospitality. Divya's background spans Abercrombie & Fitch retail systems, Zomato Dubai, and independent creative direction in India.
The Discovery Blueprint is our proprietary AI-augmented brand intake methodology. It is the first step of every NOW Media engagement. The questionnaire adapts to your scope (15 minutes for tight scopes, 45 minutes for full brand + identity + website + packaging), auto-saves, and becomes the source of truth that strategist, designer, copywriter, and engineer all work from.
Two. Brandauditor.ai is a publicly available brand audit tool that received its first ChatGPT citation within 2 days of launch and now acquires users primarily through LLM citations with zero paid advertising. The operations command center is the platform we run NOW Media on, CRM, scope builder, project tracker, multi-currency invoicing, Indian-FY revenue targets, Claude-powered AI assistants, and is being productized for external availability.
Every NOW Media website is instrumented for LLM citation from day one, structured schema, llms.txt with markdown companion files, explicit AI crawler rules in robots.txt (GPTBot, ClaudeBot, Google-Extended, PerplexityBot, and others), entity consistency across LinkedIn / Crunchbase / Google Business Profile, and EMQ-optimized attribution. Brandauditor.ai, the product we shipped using this methodology, was cited by ChatGPT within 2 days of launch.
Branding engagements range from ₹5L to ₹25L ($6K to $30K USD). Website engagements range from ₹6L to ₹20L ($7K to $25K USD). AI automation engagements range from ₹5L to ₹30L ($6K to $40K USD). Combined scopes are quoted from the Discovery Blueprint output.
NOW Media is headquartered in Bangalore (also Bengaluru), Karnataka, India. The studio works with clients in Bangalore, across India, the Middle East, and worldwide.