5th March

Sort - Futuristic Branding

SORT is a next-gen background verification platform tailored for the real estate sector. It streamlines tenant and buyer screening for developers, landlords, and property managers with speed and simplicity.

Logo Design

The logo is sleek and purposeful, with a segmented “O” representing connection and seamless problem-solving. It reflects SORT’s adaptability, precision, and intuitive approach to delivering smart solutions.

Brand Identity

Colour Palette & Typeface

Inspired by futuristic interfaces, the palette blends deep blues, aqua tones, and gradients to evoke intelligence, motion, and clarity. Custom typefaces-Archivo and Michroma - add a modern, intuitive touch that aligns with the brand’s futuristic vision.

Brand Patterns

Line-based brand patterns symbolise intelligent connectivity, mirroring SORT’s role in linking systems, stakeholders, and data across the verification journey.

Outcome

The result is a minimal yet impactful brand identity- futuristic, solution-driven, and visually grounded, positioning SORT as a clean, credible force in real estate innovation.