Heyball - Cue Ball Sports

Heyball is a dynamic cue sport blending the precision of snooker with the excitement of pool. Played on a larger table for strategic depth, it stands out for being gender-neutral at elite levels, with growing global recognition and prize pools.

Heyball India & Academy Branding

We crafted a unified logo for Heyball India and its Academy, designed with minimalism and impact in mind. Using negative space to subtly reflect cue sports elements, the logo strikes a balance between professionalism and approachability, making it adaptable across professional training environments and casual play settings.

Brand Identity

The brand’s colour palette conveys focus, energy, and precision-core to the sport’s identity-blending calm tones with vibrant accents. Switzer serves as the primary typeface, echoing the sport’s sharpness and control, while Avenir adds clarity and versatility across applications.