Scope of Work

‍BlackBx is Bangalore’s first premium fitness studio, designed to deliver high-energy, instructor-led workouts that blend strength, endurance, and movement. With a focus on community, performance, and motivation, BlackBx brings a fresh and dynamic approach to fitness.

Our goal was to craft a bold, high-impact brand identity that reflects the intensity, precision, and energy of BlackBx’s workouts while ensuring consistency across all touchpoints.

Brand Identity & Visual System

• The logo design captures the power of movement, using sharp, geometric structures that symbolize strength, agility, and discipline.

• The four corners of the BlackBx logo represent the core pillars of the brand—Movement, Strength, Freedom, and Balance—reinforcing its philosophy.

• A bold red and black color palette was chosen to create a high-energy, visually striking identity that aligns with the intensity of the workouts.

Spatial Branding & Immersive Experience

• Studio interiors were designed to reflect the brand’s energy, incorporating bold wall graphics, neon signage, and dynamic lighting to create an immersive training environment.

• Branded workout gear, equipment, and schedules ensure a seamless brand experience, making BlackBx instantly recognizable both inside and outside the studio.

• The typography and graphic elements maintain a clean yet powerful aesthetic, reinforcing the no-nonsense, high-performance ethos of the brand.