1 October 2022


Scope of Work

The project involved rebranding, including logo redesign, developing a new color palette, and creating a narrative that resonated with their focus on craftsmanship and handloom heritage.

Additionally, NOW media was tasked with designing in-store branding elements, website development, conducting a photo shoot for their sarees, and managing lead generation campaigns to promote the new store.

The Brief

Aadya, a brand rooted in traditional handloom sarees, sought NOW media's expertise for creating a new identity as they opened their first store in Banjara Hills, Hyderabad.

Rebranding with a New Logo and Colour Palette

The rebranding process started with a new logo that reflected Aadya's commitment to traditional handloom sarees. The colour palette was carefully chosen to represent the richness and authenticity of handloom fabrics, resonating with the brand's heritage and craftsmanship.

Storytelling Aligned with Craftsmanship and Handloom

A key aspect of the rebranding was building a narrative that highlighted Aadya's deep connection with traditional weaves and the artisan community. This storytelling approach was integral in creating a brand identity that celebrated the art of handloom sarees.

In-Store Branding, Tags, and Gift Boxes

The in-store branding was designed to offer customers an immersive experience into the world of handloom sarees. Custom tags and gift boxes were created, each carrying the essence of Aadya's craftsmanship and attention to detail.

Website Development

NOW media developed a website for Aadya that not only served as an e-commerce platform but also as a digital storyteller of their handloom journey. The website was designed to be user-friendly, visually appealing, and reflective of the brand's new identity.

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Saree Photo Shoot for Digital Platforms

A professional photo shoot was conducted to capture the beauty and intricacy of Aadya's handloom sarees. These images were used across social media and the website, showcasing the products in their true essence.

Product shoot for Aadya

Lead Generation and Awareness Campaigns

To generate buzz around the new store and drive traffic to the website, NOW media ran targeted lead generation campaigns. These campaigns were focused on raising awareness about Aadya's unique offerings in the handloom saree segment.

NOW media's comprehensive approach in rebranding Aadya played a pivotal role in establishing the brand's presence in Hyderabad's competitive handloom market.

From the logo to the storytelling and the digital campaigns, every element was carefully crafted to highlight Aadya's dedication to traditional handloom sarees and the craftsmanship of the Aadya community. This project exemplifies how a well-executed branding strategy can breathe new life into traditional crafts, connecting them with contemporary markets and audiences.

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