Case study

Meldhaus - Bold. Brutalist. Brewed Differently.

Meldhaus

Meldhaus - Bold. Brutalist. Brewed Differently.
Industry
Food and Beverage
Location
Hyderabad
Year
1st March 2025
Duration
6 Months

01 The brief

What we delivered

  • Logo Design
  • Name Development
  • Stationary
  • Packaging Design
  • Brand Guideline Book
  • Brand Patterns and Elements
  • Colour Palette
  • Internal and External Signages
  • Spatial / Environmental branding
  • Social Media Management

Meldhaus is a bold, expressive brewery brand born as the rebellious sibling of Forge Brewhaus. It embodies the fusion of flavour and form melding creativity with precision through a raw, architectural experience where every beer is a statement and every detail is intentional.

Logo Design

Inspired by brutalist geometry, the logo features sharp, modular forms that echo the brewery’s physical structure. Its commanding presence, whether in full wordmark, favicon, or submark, reinforces the brand’s architectural and expressive spirit

Colour Palette & Typeface

A bold palette of deep navy, bone cream, crimson, asphalt black, and marigold creates striking contrast. The use of Lexend (primary) and Aleo (secondary) typefaces balances contemporary edge with legibility and flair.

Meldhaus - Bold. Brutalist. Brewed Differently., featured image
02 The approach

Spatial Branding

From the bold industrial façade signage to custom flags in bold brand colours, the identity announces itself before you even step inside. The designs meet textures and oversized letterforms, a fully immersive maximalist brutalist concept brought to life.

Outcome

Meldhaus establishes itself as more than a brewery - it is a destination. With its immersive space, unapologetic branding, and bold beer philosophy, it invites a new generation of drinkers to explore, express, and experience brewing like never before.

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