What the studio is reading.
Daily, curated. 5 to 7 items a day across design, branding, packaging, consumer trends, technology, and India.
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ocean vortex envisions a spiraling floating parliament built from recycled marine waste
A spiraling parliament built from recycled marine waste — Ocean Vortex's floating structure is a rare concept that makes infrastructure feel like a political statement worth taking seriously.
Read on Designboom -
flexispot reinterprets traditional japanese joinery in a minimalist wooden bed frame
Flexispot's wooden bed frame borrows from traditional Japanese joinery — proof that the most durable design moves aren't invented, they're borrowed from craft traditions that already solved the problem.
Read on Designboom -
studio i/thee designs architecture that listens to mud, algae, wood, and weather
Studio i/thee is designing buildings that respond to mud, algae, and weather in real time — a quiet but significant shift in how architects are thinking about material as collaborator, not just medium.
Read on Designboom -
this fully 3D-printed book turns its own G-code into raised lettering
This fully 3D-printed book converts its own G-code into raised lettering on the page — the process *becomes* the content, and that's a genuinely interesting idea for anyone thinking about form and medium.
Read on Designboom -
clouds evoke hope in delicate drawing and sculpture series by mario trimarchi
Mario Trimarchi's cloud series in drawing and sculpture is restrained work that earns its emotion — a reminder that the most resonant brand imagery rarely announces itself.
Read on Designboom -
ZAV architects weaves a modular yellow playground through an olive orchard in iran
ZAV Architects threaded a modular yellow playground through a working olive orchard in Iran — infrastructure that earns its place in a landscape rather than interrupting it.
Read on Designboom -
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
Yusuf Mehdi's exit is the latest in a string of senior Microsoft departures as the AI race accelerates — the talent churn at the top tells you more than the product announcements do.
Read on Adweek -
Goafest 2026: PepsiCo India named client of the year; Leo India tops creative agency rankings
PepsiCo India took Client of the Year at Goafest 2026 while Leo India topped creative agency rankings — a signal of where the serious India work is being done right now.
Read on Brand Equity (Economic Times) -
How Recurrent Ventures Rebuilt Itself
Recurrent Ventures rebuilt its media portfolio after a public stumble — the playbook is worth reading if you think independent publishing is a dead model.
Read on Adweek -
OF A’s dark botanical landscape ‘slow dream’ seems to float at chelsea flower show
OF A's Chelsea Flower Show installation 'Slow Dream' floats a dark botanical landscape mid-air — spatial design that treats a garden show as a serious exhibition format.
Read on Designboom -
Inside Palace’s new Shanghai store, a play on the traditional Chinese garden
Palace's new Shanghai store reinterprets the traditional Chinese garden as retail space — proof that the strongest global streetwear brands build places, not just shops.
Read on Wallpaper* -
monsieur plant covers AI robot’s mechanical body in organic plant growth
Covering an AI robot's mechanical body in living plant growth isn't just an art stunt — it's a provocation about what we want machines to look like as they get closer to us.
Read on Designboom -
Jollie Made Collagen Look So Good You’ll Want to Eat the Box
Jollie's collagen packaging is doing what most supplement brands can't — making the product feel like something you'd actually want on your counter, not hidden in a cabinet.
Read on Dieline -
Pour One Out for the Glass Bottle? Noiseless Just Made Vodka in Pouches
Noiseless put vodka in a pouch and somehow made it feel considered — a real test of whether structural packaging innovation can carry a premium brand without a glass bottle to lean on.
Read on Dieline -
what kind of world will your actions create? serpentine’s online game makes ethics playable
Serpentine turned an ethics framework into a browser game — a sharp reminder that the most effective brand communication sometimes looks nothing like communication.
Read on Designboom -
alex chinneck twists NYC taxis and LA cars into storefront sculptures for dior
Alex Chinneck twisted real NYC taxis and LA cars into Dior storefront sculptures — when the brand environment *is* the campaign, you've skipped the media buy entirely.
Read on Designboom -
Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities
Nine CMOs at Adweek's Vanguard Summit surfaced one consistent truth: the marketing org is being restructured around speed of decision, not depth of planning — worth reading if you're building a brand team right now.
Read on Adweek -
Goafest 2026: AI is becoming the new gateway to consumer decisions
At Goafest 2026, the conversation shifted from AI as a tool to AI as the first touchpoint in consumer decisions — Indian brand teams should be thinking about what that does to the top of their funnel.
Read on Brand Equity (Economic Times) -
Max Lamb debuts materially-efficient chair for Hem
Max Lamb's new chair for Hem is built around material efficiency as a design constraint, not an afterthought — the result is quieter and more interesting than most 'sustainable' furniture announcements.
Read on Wallpaper* -
Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Nike's World Cup cast reveal ditched the usual athlete roster for something stranger — a signal that their post-Jordan Brand era is rewriting what a sports marketing playbook even looks like.
Read on Adweek -
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Adweek puts a number on the ignored: the $15 trillion spending power of consumers over 50, a demographic most brand teams still brief around rather than brief for.
Read on Adweek -
“Melody Itni Chocolatey Kyun Hai?” Echoes Globally as PM Modi gifts Meloni Melody Toffees
PM Modi gifting Melody toffees to Italy's PM Meloni sent a 40-year-old Indian candy global in 48 hours — no ad spend, no campaign brief, just context doing the work.
Read on Brand Equity (Economic Times) -
More Than a Feeling? Why Packaging Forms Drive Brand Preference
Dieline's case for packaging form over finish: the physical shape of a container drives brand preference more reliably than color or copy — a useful corrective for founders who treat structure as an afterthought.
Read on Dieline -
how yasmeen lari turns survival into shared wisdom through reparative design
Yasmeen Lari's reparative design practice turns post-disaster rebuilding into community knowledge transfer — proof that the most durable brand asset an architect can build is a replicable system, not a signature.
Read on Designboom -
Goafest 2026: Aman Gupta says brands must stop playing safe and start listening to Gen Z
boAt's Aman Gupta told Goafest 2026 that brands still treating Gen Z as a demographic to decode are already behind — listening, not targeting, is the actual brief now.
Read on Brand Equity (Economic Times) -
Goafest 2026: Build brands from India, not just Brand India
Goafest's sharpest session wasn't about campaigns — it was a direct challenge to build brands *from* India's own logic, not just export a polished version of it abroad.
Read on Brand Equity (Economic Times) -
Color Does All The Talking For Crumb
Crumb's packaging lets colour carry the entire communication load — no copy, no icons, just hue doing the heavy lifting, and it works because the system is tight enough to trust.
Read on Dieline -
Design B&B Strips Naked Down To Its California Roots With Brand Refresh
Naked's brand refresh by Design B&B strips the California wellness brand back to its agricultural roots — a clean case study in how origin story, done right, is a sharper tool than trend-chasing.
Read on Dieline -
google, samsung and gentle monster partner for smart eyewear that edits images on the go
Google, Samsung, and Gentle Monster's smart eyewear collab puts real-time image editing on your face — the brand pairing alone tells you this is a product designed to be worn, not just used.
Read on Designboom -
Luxury lodge Shakti Prana redefines slow travel in India’s remote north
Shakti Prana, a new luxury lodge in India's remote north, is betting that slow travel with genuine design intention can compete with the global lodge circuit — and the early look suggests it can.
Read on Wallpaper* -
Blue and Red: Amul’s New Game Plan
Amul is reworking its colour strategy — a brand that's owned blue and red for decades making a deliberate visual shift is worth watching closely for what it signals about legacy-brand identity moves.
Read on Brand Equity (Economic Times) -
Google Revamps Its Iconic Search Bar for the First Time in 25 Years
Google redesigned its search bar for the first time in 25 years — a quiet reminder that even the world's most-used interface eventually admits it needs a refresh.
Read on Adweek -
Olipop Launches ‘The Feel Good Soda’ Platform, Complete With a Refreshed Identity and Sonic Signature
Olipop didn't just update a logo — it launched a full platform called 'The Feel Good Soda,' with a sonic signature, proving challenger brands now compete on sensory systems, not just visuals.
Read on Dieline -
72andSunny Bakes A New Brand Identity For Panera Bread
72andSunny rebuilt Panera Bread's identity from scratch — worth studying if you've ever had to make a tired, familiar brand feel worth choosing again.
Read on Dieline -
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
Ōura turned a $300 ring into a health movement by betting on restraint — no screen, no noise, just data — and Adweek traces exactly how that single product decision became a brand position.
Read on Adweek -
Jim Lecinski on the New Zero Moment of Truth in the AI Era
Jim Lecinski argues AI has fundamentally changed the Zero Moment of Truth — the research window before purchase — and most brand teams haven't caught up to what that means for how buyers find them.
Read on Adweek -
Startups-Selling a commodity or Marketing a Brand?
Brand Equity asks whether Indian startups are selling commodities or building brands — a question that sounds obvious until you try to answer it honestly about your own business.
Read on Brand Equity (Economic Times) -
Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Turner Duckworth redesigned Bob's Red Mill by pulling from farmstead signage—proof that the best rebrand research sometimes happens at a roadside barn, not a mood board session.
Read on Dieline -
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern's RTD energy drink built its entire visual identity around vintage jet skiing—niche cultural specificity used as a brand strategy, not an afterthought.
Read on Dieline -
Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling
Amazon slashed affiliate commissions by up to 50% for some publishers—a quiet policy move that will force a lot of content businesses to rethink who they've been building for.
Read on Adweek -
heatherwick studio turns rippling water into sculptural eyewear for JINS
Heatherwick Studio translated rippling water into sculptural eyewear for JINS—a rare case of a design studio brief that actually demanded the metaphor, not just reached for one.
Read on Designboom -
EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Omnicom's global creative lead Javier Campopiano is out just months after the IPG merger closed—the first senior casualty that signals how quickly the new power structure is reshuffling the deck.
Read on Adweek -
Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia
Minute Maid's iconic frozen concentrate can is being retired—and with it, a packaging format that built a category, a reminder that nostalgia doesn't pay distribution costs.
Read on Dieline -
Brand building Beyond Rationality
Brand Equity's piece on building brands beyond rationality is worth the read for any founder who's been told to justify every creative decision with a conversion metric.
Read on Brand Equity (Economic Times) -
The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana
The Ordinary is selling a $175.90 banana — a packaging stunt that says more about how far a brand can stretch credibility than it does about skincare.
Read on Dieline -
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
Netflix is deploying AI agents inside its $3 billion ad business — the gap between streaming as entertainment and streaming as a performance channel is closing fast.
Read on Adweek
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