What the studio is reading.
Daily, curated. 5 to 7 items a day across design, branding, packaging, consumer trends, technology, and India.
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Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill
Turner Duckworth redesigned Bob's Red Mill by pulling from farmstead signage—proof that the best rebrand research sometimes happens at a roadside barn, not a mood board session.
Read on Dieline -
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern's RTD energy drink built its entire visual identity around vintage jet skiing—niche cultural specificity used as a brand strategy, not an afterthought.
Read on Dieline -
Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling
Amazon slashed affiliate commissions by up to 50% for some publishers—a quiet policy move that will force a lot of content businesses to rethink who they've been building for.
Read on Adweek -
heatherwick studio turns rippling water into sculptural eyewear for JINS
Heatherwick Studio translated rippling water into sculptural eyewear for JINS—a rare case of a design studio brief that actually demanded the metaphor, not just reached for one.
Read on Designboom -
EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Omnicom's global creative lead Javier Campopiano is out just months after the IPG merger closed—the first senior casualty that signals how quickly the new power structure is reshuffling the deck.
Read on Adweek -
Saying Goodbye to Minute Maid and its Frozen Can of Nostalgia
Minute Maid's iconic frozen concentrate can is being retired—and with it, a packaging format that built a category, a reminder that nostalgia doesn't pay distribution costs.
Read on Dieline -
Brand building Beyond Rationality
Brand Equity's piece on building brands beyond rationality is worth the read for any founder who's been told to justify every creative decision with a conversion metric.
Read on Brand Equity (Economic Times) -
The Ordinary Would Like To Know If You Want To Buy a $175.90 Banana
The Ordinary is selling a $175.90 banana — a packaging stunt that says more about how far a brand can stretch credibility than it does about skincare.
Read on Dieline -
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
Netflix is deploying AI agents inside its $3 billion ad business — the gap between streaming as entertainment and streaming as a performance channel is closing fast.
Read on Adweek
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